"WaterWize are very clever with their drops – their DL flyers feature a small magnet on the top that customers peel off."
The Savvy Marketeers at WaterWize use a range of advertising channels to promote their business locally, and one very important part of their marketing mix is letterbox advertising.
“Letterbox drops are a great way to leave a constant reminder of our services in the homes of prospective customers,” Steve Papadopoulos of WaterWize says. “Typically people use Plumbers for emergencies or when jobs happen to come up. We’re not an impulse purchase like many industries, so it’s important our marketing lives on in the homes of prospective customers as a constant reminder of who we are and what we do”.
Salmat’s Rod Thompson tells us “We help WaterWize manage a letterbox drop every 6-8 weeks to approximately 20,000 homes. WaterWize are very clever with their drops – their DL Flyers feature a small magnet on the top that customers peel off and stick on the fridge in case of emergency”.
“I’m happy with Salmat’s customer service and the letterbox channel as a successful marketing tool for our business”, says Steve.