"The results have been excellent with an immediate response from these areas within a week of the first distribution."
Party Things is a party supplies business based in NSW. Tasked with building awareness for his new business, Darren Mitchell from Party Things called in the help of his local marketing expert from Salmat.
“We created Party Things from scratch, so our biggest challenge in the beginning was to let the public know who we were, what we did, and where to find us. We chose to use flyers to do this so that we would get the best coverage in targeted areas.” Darren says.
“Salmat helped us with this and helped us create a colourful flyer that was eye catching and presented who we were and what we had to offer.”
Salmat then performed a targeted distribution to 120,000 residents in the Central Coast and Lake Macquarie area - which had been identified as the primary growth areas for Darren's business in the first few months of operation.
With a clear proposition and a neat little communication, a successful letterbox drop campaign was immanent.
“The results have been excellent with an immediate response from these areas within the first week after distribution. We will be sure to use Salmat in the future to further expose our business”. Darren said.