Instant Response Marketing Director, Peter Rinaldi, consults with local businesses and helps deliver small to medium business marketing ideas that achieve results. Peter is a big believer in the power of letterbox marketing and often utilises the services of Salmat to execute letterbox distributions.
Peter recently coordinated a letterbox drop for one of his car/auto servicing and maintenance clients. With Salmat’s help, 44,000 flyers featuring a special offer on electronic fuel injection and lube servicing were distributed to targeted local catchments around his clients workshop.
The letterbox advertising campaign was a great success, resulting in a significant increase in sales in the period after the letterbox drop. “My client tells me he’s been quite busy since the letterbox drop - with about 20 extra servicing jobs booked in already” Peter says. “We’re already working on another follow up campaign to keep the bookings coming in August”.