The Victoria Cup is the premier middle distance harness race of Australia, conducted over 2575m at Tabcorp Park, Melton.
So when looking to organise local promotion to ensure a bumper crowd to a top line event, Australian Harness Racing, Marketing Manager, Tony Ising looked to letterbox advertising.
“Our crowds were up around 40% on last year with a reduced marketing spend – so that’s an endorsement for letterbox advertising”, says Tony.
Jenny Groves & Jacinta Firth, Letterbox advertising experts at Salmat worked with Tony to help organise his campaign. “We were able to help Tony schedule in his distribution at the most appropriate time to ensure his event would receive the most interest from the local audience.”