Why Web Analytics?
Understand what people are doing on your website, how they find you, and why they leave. Drill down into website traffic generated by individual campaigns. Discover how your online store is performing with Enhanced Ecommerce Tracking. Then, use these insights to improve engagement, turbocharge conversions and drive profits. With Salmat, you’ll never guess at the impact of your digital campaigns again.
Put Data First
Data analytics is the gateway to digital success. Without the right data, it’s impossible to know what’s working on your website and what’s not. Conversions become a guessing game. And if you want to justify your paid advertising spend, forget it.
At Salmat, we use advanced analytics software to help you track everything about your website or eCommerce site. How visitors found you, why they left and everything they did in-between.
In other words, you get all the marketing metrics and insights you need to take action with confidence.
When it comes to data analytics, we know it can be difficult to know where to start or what to do with all those website statistics. That’s where our web analytics team can help.
Because we specialise in advanced analytics and data-driven marketing strategies, we will work with you to define the optimal way to collect, process and analyse your website statistics. Connecting what you need to measure with how you’ll measure it, so you’re in the best position to draw out actionable insights and make informed decisions.
Google Analytics, Google Tag Manager, Enhanced Ecommerce and more, Salmat can help you get set up in a way that makes sense for your goals. And custom reports can be built to highlight the marketing metrics you need, so you can get a complete view of your website performance.
Whether for your brand website or eCommerce site, see how Salmat can help you track and improve your online performance using web analytics.
Connect what you need to measure with how you measure it. Our data analytics specialists can help you set up your web analytics, weaving our technical magic to configure and customise analytics tools, such as Google Tag Manager and Google Analytics, to meet your goals. With our help, you can extract what's important from your website statistics in a clear, consistent, and easy-to-understand format.
Do you trust your Google Analytics data? Is it giving you the marketing metrics you need? If not, it’s time to step back and find out why. Using our suite of analytics tools, Salmat will perform an audit of your Google Tag Manager and Google Analytics setup to ensure you are getting the most reliable, relevant information possible.
Enhanced Ecommerce Tracking
Dive into valuable data that can help you achieve the eCommerce trifecta: increase revenue, engagement, and clicks. Our team can help you implement Enhanced Ecommerce, Google’s latest and best feature for tracking shopping behaviour on your site. See how it’s possible to track every step of a customer’s journey, from product impressions and product clicks to viewing product details, initiating the checkout process, transactions, and even refunds.
Understand how people interact with your site. How many users visit? How long do they stay? Which pages do they visit? How do they find you? Where are you losing customers? Salmat can give you a full audit of your website performance, along with recommendations and a clear pathway to make your site a winner.
Empower your decision making with insightful, meaningful data. By defining your objectives, metrics and outcomes, Salmat will create custom reports to give you a clear understanding of your website’s performance. Generating the marketing metrics you need in a way that makes it easy to take action.
Start making better digital decisions today. Our web analytics team is ready to help. See how Salmat uses data analytics to help you better understand and serve your customers. Click here to contact us today or call 1300 725 628 to find out more.