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Reach your perfect audience with Salmat. With precise targeting and a letterbox distribution network that can reach up to 17 million Australians; twice a week, 52 weeks a year, find everything you need to realise the power of letterbox marketing. 

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Why Letterbox?

Get your brand into the hands of your ideal customer. Pinpoint your target audience using our powerful geo-targeting tool, SwiftPlan. Plan and map out your campaign with precision. Then, let Australia’s largest letterbox distribution network deliver. Whether it’s large scale catalogue marketing or a small business flyer, letterbox marketing has never been this targeted.

  • One stop shop

    Work with our letterbox experts to design and print your letterbox campaigns. With more than 35 years in letterbox distribution and an established network of printers, we can help you to build and execute a campaign with ease.

  • Precision targeting

    Map out precisely targeted letterbox campaigns. Drill down into the right audience with innovative segmentation. Then, tailor your marketing messaging for the greatest impact. SwiftPlan by Salmat helps you reach the right audience with the right message for more conversions. 

  • Results you can track

    Take the guesswork out of your letterbox marketing. By targeting and mapping your campaign with Salmat, you can track sales in the store catchment areas and subsequently prove ROI. Use your valuable insights to make future campaigns work even harder. 

  • Confidence in your deliveries

    Have confidence in your deliveries with salmathub, our proprietary app. The app is used by our distributors to track their distribution routes. Have confidence that your deliveries were made to the desired areas on time with salmathub.

  • Cover all bases

    Don’t miss out on your potential customers. Tap into the exclusive reach of letterbox marketing to get in front of those who are not using other media channels, like paid TV, cinema, newspapers or YouTube. Salmat’s letterbox distribution has got them covered. Click here to find out about our catalogue sharing service.

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Power of Letterbox

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Realise the true potential of letterbox marketing with Salmat. Reach up to 17 million Australians each week with Australia’s number one distribution network. Zone in on your perfect customer with precision targeting tools and create letterbox materials that convert with our specialist design and print services. 

Whether it’s a flyer, catalogue or sample, we can help you get your brand into your future customers’ hands and achieve your campaign goals. With Salmat, you not only get access to a distribution network that reaches up to 17 million Australians every week – you can integrate your letterbox campaign with digital channels to create deeper connections and reach even more households. 

Precision targeting is where the magic really happens. Understanding your customer, and knowing where they are, is critical to the success of any letterbox campaign. Find the answer in SwiftPlan by Salmat. Using a combination of 50+ variables, SwiftPlan lets you target audiences based on where they live, where they shop, interests, age, disposable income, spend by category and more. Then, simply map your campaign and personalise messaging for the ultimate ROI. 

From design and print of your letterbox material, through to planning and distribution, Salmat is here to help you every step of the way.
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Catalogue Sharing

Keep up to date with what other industry participants are offering in the market place. A catalogue sharing service is available to our major clients. 

Participation is voluntary and the  service is subject to the following conditions:

  • Payment of a service fee
  • Catalogue availability
  • Satisfying eligibility criteria (including minimum spend)

Please contact your account manager for further information or if you wish to find out if you are eligible for this service.

The Benefits

Precision Targeting

Find your ideal customers with SwiftPlan, our powerful geo-targeted media planning tool. Gain instant access into insightful geo-demographic consumer data. Determine who your perfect audience is, where they live, and what motivates them. Build custom catchment areas, then overlay your store locations, outdoor advertising sites and other points of interest to map out your campaign. 

SwiftPlan draws on information from our partners and our own data, including:

  • Roy Morgan’s Helix personas, including consumer attitudes, behaviours, and values
  • Marketfind’s geo-demographic segments
  • Census data
  • Household Demand Data, based on the ABS household expenditure survey
  • geoTribe’s geo-demographic data
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Up to 17M Australians, Twice a Week

Reach up to 17 million Australians every week. Reach out to potential customers within a few kilometres of a store, or distribute a large scale catalogue campaign to entire towns. With Salmat, it’s up to you. We are not only the largest distribution network, we’re the only network to offer letterbox distribution Australia-wide twice every week. That means double the flyer delivery options, and even more opportunities to get in front of your potential customers. 

Exclusive Reach

Use letterbox marketing to reach those who are not using other media channels, both online and offline. Of the 10.8 million Australians aged 14+ who have read unaddressed mail in the past week, many haven’t engaged with other key media, like cinema (73%), local newspapers (66%), and YouTube (33%). But don’t panic – with a letterbox distribution network covering up to 17 million Australians, Salmat has got them covered. 

Ultimate Team Player

Realise the true potential of your letterbox campaign by making it part of an integrated multichannel strategy. Create deeper connections and reach even more households by combining letterbox with digital channels, such as SMS, social media, digital catalogues, Google Display Network and YouTube pre-roll ads.

Letterbox marketing can amplify your campaign’s reach, boost conversions and improve ROI. See what happens when you use letterbox to reach those who cannot be reached through online channels. Use letterbox alongside your outdoor, broadcast and print ads to improve recall and recognition amongst a highly-targeted demographic. When it comes to multichannel campaigns, letterbox is the ultimate team player. 

Delivery Mapping

Have confidence in your campaign delivery with our app, salmathub. GPS technology in the  app is used by our distributors to report their delivery route so your brand can have confidence that your flyers and catalogues were delivered on time to the right area.

Prove ROI

The only way to accelerate your growth and improve ROI of your letterbox campaigns is to track and measure their activity. Track your results in real-time through offer code redemption, digital catalogue engagement, website traffic, and more. Drill down to the impact at store level and specific products using rich data and insights. With Salmat, you’ll know your letterbox campaigns really hit the mark.

Expert Support

Let our team of letterbox marketing experts help you create your next campaign. From planning and targeting, to design and print, to distribution, we can help you every step of the way. Tap into our experience and knowledge to increase engagement and conversions. Best of all, we can do all the hard work for you. 

Find out how letterbox marketing can boost your business! Click here to contact us today or call 1300 725 628.

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