Up to 17M Australians, twice a week
You can reach out to potential customers within a few kilometres of your business – or distribute a large-scale catalogue campaign to entire towns.
With the largest distribution network, we’re also the only network in Australia that offers letterbox distribution twice every week. That means double the flyer delivery options, and even more opportunities to get in front of your potential customers.
Use letterbox marketing to reach those who are not using other media channels, both online and offline. Of the 10.8 million Australians aged 14+ who have read unaddressed mail in the past week, many haven’t engaged with other key media, like cinema (73%), local newspapers (66%), and YouTube (33%). But don’t panic – with a letterbox distribution network covering up to 17 million Australians, Salmat has got them covered.
Ultimate team player
Working as part of a multichannel strategy, letterbox is the team player that really drives your message home. You can reach even more households and create deeper connections when you combine letterbox with digital channels like SEO, SEM, social, or digital catalogues. By amplifying your campaign’s reach it can help boost conversions and improve ROI. Plus, it helps you reach a large demographic who cannot be reached through digital channels.
Use letterbox alongside your outdoor, broadcast and print ads to improve recall and recognition amongst a highly-targeted demographic. When it comes to multichannel campaigns, letterbox is the ultimate team player.
Using our salmathub mobile app, have confidence in your campaign delivery. With GPS technology, receive delivery route reports and know your flyers and catalogues were delivered on time to the right location. The app is independently audited to ensure the highest levels of compliance and confidence in your delivery.
Accelerate growth and improve ROI of your letterbox campaigns by tracking and measuring your campaign. Track your results in real-time through offer code redemption, digital catalogue engagement, website traffic, and more. Drill down to the impact at store level and specific products using rich data and insights
Let our team of letterbox marketing experts help you create your next campaign. From planning and targeting, to design and print, to distribution, we can help you every step of the way. Tap into our experience and knowledge to increase engagement and conversions. Best of all, we can do all the hard work for you
For small business – letterbox advertising made easy
We take you step-by-step through everything you need to do to create a local area marketing campaign with impact. Whether it’s standout design, how to target your desired audience or choosing the right printing materials, have confidence that when you choose Letterbox Marketing, your small business will have a high chance of reaching new client prospects. We can take you through the whole journey, ensuring you’re optimising your investment – to ensure a great ROI.
Did you know: research shows 88% of people who receive letterbox advertising will read it, and visit the business’ website.