Discover the key takeaways from our Salmat Marketing Report 2019 where we compare the behaviours and attitudes of Australian marketers and consumers.
All figures, unless otherwise stated, are from YouGov. Salmat commissioned YouGov to conduct two online surveys - one with consumers and one with marketers. The consumer study was conducted between 28th September – 1st October 2018, while the marketers study was conducted between 26th September and 5th October, 2018.
The consumer sample comprises of 1,039 Australian consumers aged 18 years and older. Age, gender and location quotas were applied to the sample.
Following the completion of interviewing, the data was weighted by gender and region to reflect the latest ABS population estimates.
The marketers survey was based on 512 Australian marketers who are key decision makers in the marketing of products in businesses with 25 or more employees.