Marketing Guides

The Psychology of Pricing

08 June 2018
The Psychology of Pricing
How you can mould a marketing strategy around price.

The Psychology of Pricing

Price is the number one influence on consumer purchasing decisions (83%) over quality of product (67%), according to the Salmat Marketing Report 2018. This eBook explores the psychology of pricing, and how you can place price at the heart of your marketing strategy.

In this eBook you will learn:

  • What is pricing psychology?
  • What pricing strategies could you use?
  • How can you use the 4Ps to compete?
  • How can you use price to position your business?
  • How can you create value to justify price?
  • ​How can you communicate your pricing strategy?
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