Discover the key takeaways from our Salmat Marketing Report 2018 where we compare the Australian marketer and consumer viewpoint.
All figures, unless otherwise stated, are from YouGov. Salmat commissioned YouGov to conduct an online survey between 13th October – 3rd November 2017. The sample size was 504 Australian marketing decision makers (from organisations with 25 employees or more), and 563 Australian consumers. The consumer sample gures have been weighted and are representative of all Australian adults (aged 18+).