All figures, unless otherwise stated, are from YouGov. Total sample size was 504 marketers (marketing decision makers), including 261 marketers from companies with 100 employees or more, and 243 from companies with 99 or less. A total of 563 consumers were also surveyed. Fieldwork was undertaken between 13th October – 3rd November 2017. The consumer sample figures have been weighted and are representative of all Australian adults (aged 18+). The survey was carried out online.
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