Marketing Guides

Salmat Marketing Report 2018

05 March 2018
Salmat Marketing Report 2018
The 2018 Salmat Marketing Report provides a snapshot of marketing in Australia. Discover how marketers are investing budgets, what channels they’re focusing on, and how they’re evaluating the strategies implemented.
Salmat Marketing Report 2018

The 2018 Salmat Marketing Report provides a snapshot of marketing in Australia.

The report explores:

  • How marketers are investing budgets, what channels they’re focusing on, and how they’re evaluating the strategies implemented.
  • How consumers research products and services, the factors influencing their purchasing decisions, and general shopping behaviour.
  • Based on these insights, Salmat has made a number of recommendations for marketers in 2018.

Methodology

All figures, unless otherwise stated, are from YouGov. Total sample size was 504 marketers (marketing decision makers), including 261 marketers from companies with 100 employees or more, and 243 from companies with 99 or less. A total of 563 consumers were also surveyed. Fieldwork was undertaken between 13th October – 3rd November 2017. The consumer sample figures have been weighted and are representative of all Australian adults (aged 18+). The survey was carried out online. 

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