Marketing Guides

Why you need an omnichannel strategy

21 February 2018
Why you need an omnichannel strategy
Omnichannel isn’t a new term. It has been bandied about the contact industry for many years now. However, few companies have truly adopted the philosophy into their contact centre operations. Joining up your customer service channels, after all, is not an easy challenge.

Why you need an omnichannel strategy

Adopting an omnichannel approach

So what should companies consider when moving to a truly omnichannel approach? What processes and technology need to be in place from the outset so you can move customers seamlessly from channel to channel?

How do you go about hiring and training agents to read client’s history and resolve questions and complaints quickly? And which global brands are leading the way?

In this eBook, you’ll learn:

  • What is omnichannel?
  • What’s the difference between “multichannel” and “omnichannel”?
  • Why is the current landscape good for omnichannel?
  • What the experts say
  • What you need to deliver omnichannel?
  • Global brands doing omnichannel best
  • Get the edge in customer experience

For more information about how we can help you take an omnichannel approach, contact us on 1300 725 628 or visit our website. 


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