Marketing Guides
The Evolution of CX in the Government Contact Centre
30 September 2016

The pressure is on Government departments to go digital first and provide answers across a multitude of digital channels – the dream being to centrally track all customer interactions, regardless of the platform used.

Consumers have been trained by the private sector to expect to be able to talk to a brand on one channel and have the ability to continue the conversation on another. This is a tough challenge. 

Our eBook The Evolution of CX in the Government Contact Centre explores how government agencies can learn from the private sector and meet the digitisation challenge.

In this eBook, you'll learn:

  • The digital challenge for government
  • Tying your channels together
  • Empowering your agents
  • Managing customer feedback
  • What does the future look like?
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