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Background
Family-owned media company Star News Group is a leading publisher of local newspapers in Australia.
Summary
Family-owned media company Star News Group is a leading publisher of local newspapers in Australia.
Challenges
  • Engaging a business in Manila that shares the same business values to test outsourcing of some if its key operations.
Solutions
  • Outsourcing team grown from two initial employees to 17 personnel.
Outcome
  • Star News Group has benefitted from cost reductions from outsourcing.
Family-owned media company Star News Group is a leading publisher of local newspapers in Melbourne, Geelong, the Yarra Ranges region and the NSW/VIC Border towns of Albur and Wodonga.

Background

In December 2012, the company’s Managing Director Paul Thomas and Creative Services Manager Chris Beale visited Manila to interview a number of outsourcing companies. Initially, they were keen to test the viability of outsourcing by hiring a designer to complete advertising typesetting for its newspaper business – with an eye for outsourcing more business facets further down the line.

Challenges

  • Engaging a company that shared the same values as Star News Group.
  • Making the Manila employees feel part of the Australian-based business.
  • Finding a company that was willing to let them start small by hiring only two staff.

Solution

Initially Star News Group engaged Salmat’s Manila-based outsourcing business Microsourcing to hire two designers to typeset advertisements for its newspaper business. Five months later, the company had increased its headcount to six people with the Manila team designing the majority of the company’s newspaper adverts.

In the second year of engagement, Star News Group moved its editorial design to Manila and hired a web developer and senior programmer to assist its Australian team. Since then, the company has also employed an administrative assistant, bringing team headcount in Manila to 17 people.

Outcome

Star News Group Managing Director Paul Thomas said: “Outsourcing has reduced our costs and improved our bottom line. 

“The staff we have recruited are incredibly respectful and dedicated workers. We’ve taken the time to travel over there to make them feel part of the team. At Christmas, we take the whole team out. The staff see themselves more as part of Star News Group than part of Microsourcing. 

“I think my main tip is you get back what you put in. If you put time and effort and dedication into the outsourced part of your business, you’ll get it back. Do not be afraid to have a go.”

To learn more about Salmat's outsourcing services, contact us today on 1300 725 628.