Background
The auto retailer has 240+ stores nationally and had recently identified a small handful of underperforming stores
Summary
The auto retailer has 240+ stores nationally and had recently identified a small handful of underperforming stores
Challenges
  • The retailer required a campaign that targeted the catchment areas of these underperforming stores
Solutions
  • Print and distribution of highly targeted catalogue
Outcome
  • A 5% like for like sales uplift for targeted stores during the promotional period

Salmat worked with the auto retailer to print and distribute a highly-targeted catalogue campaign that led to a 5% like-for-like sales uplift for targeted stores.

The Challenge

When a national auto retailer identified 11 stores struggling with like-for-like sales, they knew a new approach was needed.

The Situation

Radio ads and traffic news failed to deliver results, they needed something that provided cut through in a highly competitive, price-sensitive market segment.

The Solution

Salmat developed a highly targeted, cost-effective local area marketing campaign, which included the print and distribution of a series of geo-targeted, product specific catalogue.

The Results

A 5% like for like sales uplift for targeted stores during the promotional period.

We had tried other methods prior to this campaign for the same stores. It didn’t appear that these worked at all. The local area marketing campaign with Salmat delivered obvious results and was also much more cost efficient.

David Bauer, Marketing Manager

To learn more about Salmat's letterbox marketing solutions, contact us today on 1300 725 628.