Page 1 of 2
  < 1 - 2  > 
Background
Lasoo specialises in providing the Australian catalogue reading public access to catalogue content via website, mobile app and now as an Action on the Google Assistant. For advertisers, Lasoo provides advertisers the ability to extend the reach of their catalogues by getting them online. With a loyal audience, Lasoo has enjoyed and relied upon it’s fantastic organic reach.
Summary
Lasoo specialises in providing the Australian catalogue reading public access to catalogue content via website, mobile app and now as an Action on the Google Assistant. For advertisers, Lasoo provides advertisers the ability to extend the reach of their catalogues by getting them online. With a loyal audience, Lasoo has enjoyed and relied upon it’s fantastic organic reach.
Challenges
  • Decreasing traffic on the Lasoo Website and Lasoo Mobile app
Solutions
  • Increase awareness of Lasoo via a targeted Letterbox marketing campaign
Outcome
  • Traffic Lasoo increased by 40% and included a 31% increase in Mobile App downloads

Background

Lasoo is Australia’s leading interactive online catalogue aggregator site, providing catalogue advertisers the ability to extend the reach of their catalogues by getting them in front of a highly engaged online audience. Facing decreasing traffic on the Lasoo website and mobile app, the Lasoo team turned to Salmat to run a letterbox marketing campaign to drive online traffic to Lasoo.

Challenges

Over the years website traffic and engagement had decreased and the Lasoo team wanted to try new ways to get new users to the site, so as to deliver a strong catalogue reading audience for its clients.

Solutions

Salmat devised a strategy to target New South Wales, Victoria & Queensland to raise awareness of Lasoo and drive an increase in online traffic. Salmat looked at the top performing postcodes on Lasoo, identified their demographic profiles and then used Salmat’s Swiftplan targeting tool to find ‘lookalike’ suburbs. Over 700,000 flyers were printed and distributed to the lookalike suburbs in Sydney, Melbourne and Brisbane.

Outcome

The campaign delivered positive results for the Lasoo team. Apart from reaching its objective of increasing the traffic (sessions) by up to 40%, the team also saw a 74% increase in new users from the previous week, over 50 new Lasoo Account Creations from the suburbs who were part of the campaign and over 1,100 new mobile app downloads. From these insights, the Lasoo team and Salmat were able to demonstrate that: 1. Letterbox delivery works (even for an online only service like Lasoo) and, 2. There is a wider catalogue reading audience out there. With these insights, Lasoo will include Letterbox marketing as part of its broader marketing mix.