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Background
Australians have an average of 3.1 connected devices, giving consumers the ability to purchase anything whenever and wherever they like – except for tyres.
Summary
Australians have an average of 3.1 connected devices, giving consumers the ability to purchase anything whenever and wherever they like – except for tyres.
Challenges
  • JAX required a completely new ecommerce platform, unheard of in the tyre industry anywhere in the world, to help reconnect customers and improve their purchase experience.
Solutions
  • Salmat collaborated closely with JAX and its passionate franchisees to deliver a technically complex purchase path on a seamless and user-friendly website.
Outcome
  • Within two hours of the launch of the site, JAX made its first online sale. JAXOnline is recording a strong upward trend in sales growth and the majority of sales are occurring outside business hours.
JAX Tyres is Australia's largest independant tyre and underbody repair franchise, specialising in the sale and service of tyres, wheels, brakes and suspension. Founded in Sydney in 1949, JAX operates through more than 80 franchised stores in Eastern Australia, employs more than 500 people and serves more than 60,000 customers every month.

The Background

Australians have an average of 3.1 connected devices, giving consumers the ability to purchase anything whenever and wherever they like – except for tyres.

Three quarters of JAX Tyres customers search online as their first point of call when looking for tyres, but the tyre industry and its consumers are largely disconnected.  The purchasing journey starts, as most consumers now prefer, online – but ultimately ends in-store.

The Outcome

  • Within two hours of the launch of the site, JAX made its first online sale
  • JAXOnline is recording a strong upward trend in sales growth
  • The majority of sales are occurring outside business hours

Client Feedback

Jeff Board, CEO of JAX Tyres said, “We think the website is revolutionary – and we aren’t the only ones. We have had very positive feedback from all of our suppliers and our franchisees are very happy with the delivery of the platform and what it has meant to their business operations.

The incorporation of Salmat’s Voice of Customer solution has provided more accurate and intuitive customer feedback and has made the process of actually submitting feedback easier. We’ve already seen an increase in the quality and quantity of feedback from customers which is great. Not only that, it is also providing actionable insights into how we are performing against customer expectations, where we are doing well, and what areas we can improve upon.”

To learn more about Salmat's eCommerce marketing services, contact us today on 1300 725 628.