Life Ministry Church hosts an annual Giant Easter Egg Hunt aimed at church members, families and the broader community to enjoy and celebrate the Easter season.
Life Ministry Church wanted to create excitement around one of the church’s key events, encourage members and their families to get involved in the festivities, and attract people to the grounds who otherwise would not know about Life Ministry Church.
The church aimed to promote their event with a targeted letterbox campaign.
Salmat provided a flyer mail-out in the lead up to the event, and delivered print and distribution for the campaign. The flyers were distributed to a target group of 29,039 households within the local community, informing people of the action packed activities on offer on the day and how to purchase tickets.
Salmat delivered competitive pricing on the campaign, allowing the Church to invest more into the quality of the event.
The Giant Easter Egg Hunt was an overwhelming success with tickets selling out four weeks prior to the event and a waiting list of more than 400 people. In the past five years, Life Ministry Church has greatly increased public awareness of the annual event through letterbox campaigns, contributing to the record number of attendees at this year’s event.