Marketing Guides
Targeted letterbox sampling: your complete guide
26 July 2017
Targeting letterbox sampling: your complete guide
Find out how to get your samples into the correct hands and track sales.
Targeted letterbox sampling: your complete guide

Letterbox sampling is a great way to get the right customers to try before they buy. Learn how to move your customers through the buyer's journey quickly.

In this eBook you will learn:

  • What letterbox sampling is
  • How to target and map sampling campaigns
  • How to measure the success of a letterbox sampling campaign
  • How to build a letterbox sampling campaign
  • How big brands have use the medium to drive sales

Why letterbox sampling?

Moving customers through the buyers’ journey can take time. Sampling is a great way to get your customers to try before they buy so next time they are in the supermarket, there is one less barrier stopping them from choosing your product over another brand.


Targeted letterbox sampling

Letterbox sampling takes a targeted approach. Increased access to consumer data and sophisticated mapping tools means marketers can create targeted campaigns based on audience location, demographics, and propensity to buy data, and segment them accordingly. With this information, it’s possible to execute a localised sampling campaign that is distributed to a precisely targeted audience and tracked to measure sales across individual stores.

 

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