In 1979, entrepreneurs and good mates, Phil Salter and Peter Mattick saw a gap in the letterbox market and went for it.

Now, over 40 years later, their two-man enterprise has grown into a multi-platform, multi-country, ASX-listed organisation and Salmat has become one of the most successful communications businesses in Australia.

Pretty impressive, right?

Here’s a quick rundown of how it happened:


Philip Salter and Peter Mattick see huge potential for direct marketing and customer communications in Australia, founding Salmat.


From small beginnings as a letterbox distribution network, the company quickly expands into a national operation and develops a laser printing and direct mailing business.

Mid 1990s

Salmat becomes the market leader in data management, document management, targeted distribution and response management. The company enters the telecommunications industry, setting up call centres for inbound and outbound telecommunications services.


Salmat acquires Deltarg to offer letterbox delivery and customer targeting services to the New Zealand market.


The company expands into Asia and commences operations in the Philippines, establishing a joint venture with Jardine Matheson, a Hong Kong listed conglomerate.


The joint venture expands to Taiwan.


Further joint venture expansion into Hong Kong.


Joint venture with ePLDT begins new telecommunications services operations in the Philippines.


Salmat Limited (ASX Code: SLM) is listed on the Australian Stock Exchange and acquires Jardine Matheson's interest in the Asian joint ventures.


Acquisition of ePLDT's 51% holding in the Philippines operation.


Salmat purchases SalesForce, one of Australia's largest call centre and customer sales providers.


Acquisition of the NSW Government Printing Service.


Salmat sells its Philippines contact centre business to ClientLogic Corporation and maintains a strategic alliance to offer services to the region. Dialect Interactive is purchased – a leading provider of SMS, IVR and web-hosted services – heralding the start of Salmat Digital. We also make a successful bid for VeCommerce, a specialist provider of voice recognition services (now Salmat Speech Solutions) and Aframe (which became Salmat Learning and Development), an online learning and training program service.


Salmat launches, an online catalogue and pre-shopping search engine, and merges its Business Process Outsourcing (BPO) operations with HPA, a key BPO service provider.


Salmat acquires four digital agencies: BeInteractive, C4, MessageNet and Returnity. These now form Salmat Digital.


Salmat divests its printing and scanning division to Fuji Xerox. This marks a new direction for the company, moving us away from our roots as a paper-based business.


Salmat acquires two companies: Netstarter, a Magento development partner and full service ecommerce agency; and MicroSourcing International, a Philippines-based outsourced service provider.


Salmat launches its new brand, with the tagline "Get closer to your customers".


Multichannel marketing tool FUSE acquired by the business. The tool provides multi-site brands with a central portal to control marketing campaigns. AFrame is divested.


Salmat employs more than 4,000 people, with operations in Australia, New Zealand and the Philippines.