Salmat is a marketing services business that helps clients with the constant pressure of acquiring customers, week-in, week-out.

Salmat Corporate Overview

Our history

Entrepreneurs, and good mates, Phil Salter and Peter Mattick established Salmat in 1979 when they spotted a gap in the market for a small letterbox distribution network. Salmat has since grown to become a full-suite marketing services company listed on the ASX with operations in Australia, New Zealand and Asia.

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Our offering

Salmat’s products and services are designed to help you reach more customers, increase conversions and service your customers. 

Reach more customers

We offer the broadest reach media (online and offline), with the ability to reach up to 17 million customers.

Explore our Reach products:

Increase conversions 

We ensure conversion across multiple channels, creating more opportunities to buy.

Explore our Convert products:

Serve your customers

We make every interaction count online and offline with outsourcing and online functionality.

Explore our Serve products:

Our vision

Our vision is to be the leading Australian marketing partner enabling our clients to understand and successfully reach all Australian consumers with targeted data-driven communications.

Salmat’s purpose is to build deep, enduring and valued relationships with our clients, our people, our partners, our investors and the communities in which we operate.

Our values

Helping our clients build their business is why we’re here and we have four strong values to help us do this our way. These values mean a lot to us and we stick by them. Whether our clients are big or small, our strategy is the same.


  • I will be bold and brave, share my ideas and challenge the status quo
  • I will be open minded and challenge myself to think outside the box
  • I will continuously look for ways to improve


  • I will be honest and do what I say I will do
  • I will take ownership for my behaviour and learn from my mistakes
  • I will aspire to excellence in all that I do

Client focus

  • I will deliver on my commitments
  • I will actively listen to my clients, ask questions and understand their needs
  • I will communicate regularly and focus on the bigger picture


  • I will respect the diversity, opinions and values of others
  • I will collaborate with others around shared outcomes
  • I will demonstrate a sense of empathy
  • We have fun and celebrate success