STIHL is recognised internationally as the leading chain saw brand. With more than 85 year’s worth of experience in the sector, the company is known for its quality and service.
Analyse STIHL customer transactions to derive insights and provide a segmentation of customers, product groups and purchase propensities. There was an absence of detailed understanding of customer behaviour which impacted effectiveness of communications strategy.
Provide Stihl with insights that allowed them to understand existing customer behaviour and adapt communications strategy to continue to drive the desired consumer behaviour.
Provide a customer analysis on recency, frequency and monetary value of customer purchases. The results of this segmentation were then used identify single and multiple product holdings and establish length of time between purchases.
The insights were used to define a targeted communication program for STIHL to action across existing customer base.
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