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Background
Reaching over 15.1 million Australians, News Corp comprises newspapers and publications covering six major capital cities.
Summary
Reaching over 15.1 million Australians, News Corp comprises newspapers and publications covering six major capital cities.
Challenges
  • Convert reader interest from major Sunday-press competition into marketable database
  • Directly influence retaining sales during first month of 25% price increase
Solutions
  • 4-week SMS marketing promotion across 5 states
  • Subscription deal for opted-in consumers
  • Outbound marketing emails and weekly reminders
Outcome
  • Built engaged opt-in database
  • 200% database growth over 4 weeks
  • News Corp’s most successful SMS promotion