Getting your catalogue on Lasoo is a great start. By promoting it, you can guarantee eyes on your catalogue when you need them most. Here are a few options.
Take out display ads in prominent locations on the Lasoo site during key retail periods and you're sure to get noticed.
Get on the homepage slider and you'll have shoppers' undivided attention.
Even if shoppers don't visit Lasoo every week, they'll still get your catalogue in their inbox when you feature in the newsletter.
Lasoo's newsletter is sent out to 120,000 registered subscribers every Wednesday.
Sixty per cent of Lasoo traffic comes from mobile. The Lasoo app and your catalogue's responsive design make it easier for mobile shoppers to browse and buy on their phone, tablet or other device.
Lasoo's app is another channel on which shoppers can read your catalogue.
Beyond catalogue aggregation sites
And the benefits don't end at Lasoo.
Beyond the site itself, Lasoo continues to build awareness of your brand and to drive links to your catalogue among its substantial social media followers,newsletter subscribers and cookie pool of 3.26 million unique users. Here's how.
When you promote your new digital catalogue on your own social account, Lasoo can tweak your ad for its own Facebook followers. They'll be given a link to your catalogue on the Lasoo site.
With targeted Facebook ads, you can even reach shoppers whose household addresses are unreachable or outside the delivery area of your print catalogues.
Google Display Network
If shoppers browsed your catalogue on Lasoo but didn't make a purchase, display ads can be delivered to cookied users through Google remarketing campaigns.
This keeps your brand in mind and puts interested shoppers a click away from your catalogue.
Nothing grabs attention and converts like video, and you don't even have to make your own videos to benefit.
Coles has used video as another way to promote catalogue content.
Lasoo can create short,dynamic videos for YouTube and Facebook based on your latest catalogue content, including unique versions with different products or prices for different audiences.
Take offline online
Turning your print catalogue into a digital one isn't a big leap, especially when you let Lasoo take care of the little details to help you reach more customers and get more conversions.
Find out more about advertising with Lasoo or call us on 1300 725 628.