What Is Considered 'Personal Information' Under The New Privacy Principles?

by Salmat
11 February 2014

Personal Information is classified as:

  • First Name
  • Last Name
  • Address
  • Phone Numbers
  • Email Address
  • Cradit/Debit card Details

There are new changes to the Australian Privacy Act 1988 and these will apply from the 12th March, 2014. Under the new unified Australian Privacy Principles (APPs) it is important for businesses to consider how they are collecting, storing and using personal information about their customers.

Failure to compay could result in fines from the Australian Privacy Commissioner of $1.7million for each contravention. At Salmat, we want to ensure your business is compliant. If your business uses newsletters, weekly offer messages, web based data capture forms, these will need to be reviewed before the 12th of March.

Find out more about how Salmat can help ensure you are compliant with the new Privacy Laws click here.

To learn more about Salmat's marketing solutions, click here or call us on 1300 725 628.

50 search marketing tips

Page 1 of 2
  < 1 - 2  > 
About the author
Get closer to your customers

Get closer to your customers and dive into the collective minds of our Salmat experts with thought leadership. If you liked this article, make sure you subscribe to our newsletter below for more thinking, delivered direct to your inbox!

More articles by Salmat