If you are looking to move to a new eCommerce platform, ask your developers if the new eCommerce platform is responsive when considering whether to move. Magento, for example, is the most popular eCommerce platform in the world, with more than 250,000 merchants around the globe. All Netstarter’s eCommerce websites are built on this responsive eCommerce platform.
Optimise your mobile website’s SEO
Even before the index switch, it is worth optimising your SEO with the mobile experience in mind.
Consider that 74% of Australians rely on their phones at least as much as they rely on their desktops, when searching for information, ideas or advice, according to a joint study conducted by Google and Galaxy in June 2015.
Advise your SEO specialist to focus on optimising your mobile website (or the mobile version of your desktop) first and base changes to the desktop version on the mobile version. Important factors to consider when it comes to mobile optimisation are site design, site structure and page speed.
For mobile site design, HTML5 is the standard as it does not rely on plugins. In comparison Flash does rely on plugins, meaning that it might not be available on a user’s device. Google is also cracking down on intrusive pop-ups as they are often hard to close. Buttons and links on your website should be easy to click and not sit too close to each other.
When it comes to pagespeed, websites with servers and back-end infrastructure that quickly deliver web content seem to have a higher search ranking than those that are slower. Other things to consider are page size and lower image content, both in terms of byte sizes.
Consider changing your pages to AMP
According to Kissmetrics, approximately 40% of people abandon a website that takes more than three seconds to load. As little as a one second delay can result in a 7% reduction in conversions, Kissmetrics reports.
Google has developed an initiative called the Accelerated Mobile Pages (AMP) Project to address the issue of load time on mobile pages. The open source initiative is designed to improve the load speed of the mobile web by loading webpages with rich content like video and images instantaneously.
The initiative was announced by Google in October 2015 when Vice President Search, David Besbris revealed that the company was trialling AMP with 30 publishers, including Twitter, WordPress.com and LinkedIn, amongst others.
There was keen interest in AMP from retailers at Magento Live in Sydney. The possibility of increasing the load time of content-rich pages was appealing, but some were nervous about the possibility of side-effects, such as loss of formatting and the fact that there are no direct ranking benefits.
Speakers encouraged delegates to start experimenting with AMP today to find out how the program affects the formatting and performance of your web pages. Although AMP is currently only available in the news carousel internationally, it is only a matter of time before it rolls out to the main search results.
Finally, it is a good point to remember that any roll-out of a new algorithm would take months to take full effect. Often these changes are first applied to Google.com (US) first and Google.com.au follows. However, that does not mean that you can’t prepare for the change now.
As we’ve explained, there are plenty of things you can do now to prepare for a mobile first index. Regardless of the algorithm change, these actions will only benefit your eCommerce business in the long term.
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