Reaching more customers
A workman shouldn’t blame his tools, but could you be using the wrong tool as opposed to a bad tool?
A staggering 33 per cent of marketers are unsure of which channel is making the biggest impact on their revenue, according to Webmarketing 123 (2015).
During this initial assessment process, identify how you are reaching your target audience. Are certain channels working harder than others? Or should you consider a whole new channel altogether?
There is a plethora of marketing channels available to marketers today, but when time is of the essence Letterbox, alongside Search, Email and SMS are a good starting point.
These channels can be targeted to a granular level to ensure that it reaches your target audience – and spread your message to interested parties quickly and efficiently. Each have their own benefits and are worth exploring.
Letterbox, for example, allows your brand to reach 17 million Australians with personalised content – straight to their home. According to the Australasian Catalogue Association, 54 per cent of readers have bought something from a catalogue in the past week. A traditional channel it may be, but Letterbox has been around for a long time for a reason.
Email, SMS and Search are also great ways to target your audience. Your offer will be integral to these campaigns and will require clear and consistent messaging. It’s a fine line, after all, between engaging your audience and spamming them so be mindful in how you interact with your database. Always make it clear what is in it for them.
For quick returns, focus on people who have already shown interest in your brand. A retargeting campaign across Search and Email, for example, could be the perfect way to re-engage previous customers or newsletter subscribers.
You may also wish to serve ads to people who have visited your website in the past month. You could consider re-engaging customers who reached the checkout, but didn’t purchase, or old customers who have not bought from you in a while, through a Google Display Network retargeting campaign.
Ultimately, which channels you choose will depend on your success in using them to date and your end goal