There's Still Substance In Loyalty

by Melle Staelenberg
18 December 2012

Apple queue
Not offering a cool, trendy mobile app for your customers yet? No need to feel you're behind the eight ball. Digital alternatives for loyalty schemes are not yet the be-all and end-all.

Melle Staelenberg, mobile product manager at digital communications consultancy Salmat, says that although some Australian retailers now have smartphone apps with a loyalty component, printed or plastic cards have not been consigned to the technological scrap heap.


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About the author
Melle Staelenberg
Business Manager

Melle has been with Salmat since 2010. In his current role, Melle is responsible to maximise business value from Salmat’s core products, including email and mobile. His product expertise combined with a strong focus on research and a healthy dose of creativity helps driving Salmat’s digital roadmap. Melle holds a Masters degree in Business Economics and a BA in New Media & Digital Culture and is passionate about all things digital. Being Dutch, he likes to cycle – he’s also a big Ajax fan (the football team, not the cleaning product)!

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