From your dashboard, it’s as easy as plugging in your critical parameters – region, demographic statistics, budget, and distribution date – and letting the tool establish the best (and most cost-effective) targeted audience for your campaign.
What features and functionality can you expect when you log in to SwiftPlan? Here is a taster.
Dial in the data
With the demographic data available, you have the power to work out who your audience is and what motivates them. You can reach your selected target audience at any life stage, too, and use accurate heat maps to visualise penetration, right down to areas as small as 200 households.
Paired with psychographic data, you can then target the audience that matters, and identify any geographic gaps you need to cover with other channels. SwiftPlan’s data also gives you insights you can use to define a target audience for any type of campaign – outdoor, in-store, or letterbox.
Customise your campaign
Every campaign is different, which is why SwiftPlan was designed with clever customisation tools and filters. You can choose from standard age and gender filters, through to average household income or household spending on different product categories. You can also custom build your own catchment areas and add your own points of interest. This could be the location of all your stores or outlets, as well as those of your competitors.
Create, collaborate and cost
SwiftPlan was designed in consultation with its users (media planners), so it has a range of user-friendly features. This starts with an intuitive interface that prioritises self-service and allows you to plan, build, and order an entire campaign in real-time. You can then share the project with colleagues and get instant feedback – all without a messy email chain. And when it comes time for print production, you can choose from 10 formats, including A4, A5, A6, and DL, with multiple fold options and paper stocks.
A swift and effective way to target prospects
SwiftPlan’s innovative audience segmentation and mapping can provide valuable insights about customers that can help to drive sales and improve ROI. In a business environment where data has become the lifeblood of targeted marketing, SwiftPlan offers even greater precision.
Contact Salmat to find out more about SwiftPlan or our letterbox marketing services or call us on 1300 725628.