How Retailers Use SMS

by Wasif Kasim
12 July 2013

Mobile marketing, Text marketing, & SMS marketing – buzz words that have every retailer thinking about how to add SMS as a complimentary medium to their overall marketing strategy. With SMS turning 20 late last year, you would think that most organisations would know everything there is to know about SMS by now.

With all the talk around SMS being an integral touch point in multi-channel marketing, retailers are quickly taking advantage of this medium – especially considering the staggering 98% open rates.

Having said that, how else are retailers using text messaging to drive the overall customer experience and improve business communications?


Here are some generic templates to get you thinking about potential SMS use cases within your retail environment.



1. SMS Marketing

“Massive Sale, with [X%] off [PRODUCT NAME]. Text STOP to opt-out. [COMPANY NAME] ”

“Get further [$X] off this 24 hour online daily deal! Coupon code: DAILY. Click here to view: [URL]. Text STOP to opt-out. [COMPANY NAME]”.

For best practices on how to get the most out of SMS Marketing, read our blog on “How to write engaging SMS Content”

2. Product recalls

“Product recall for [PRODUCT NAME]. Customer holding this product at home, please call [NUMBER] for a refund. [COMPANY NAME]

3. Employee rostering

“We have a shift available on [DATE], [TIME]. Call [NUMBER] if you are able to attend”

4. Online order confirmation & delivery updates

“Your online order will be delivered on [DATE], [TIME]. Call [NUMBER] for customer care. Text STOP to opt-out. [COMPANY NAME].

5. Internal IT monitoring

“Online shopping server, reaching critical disk capacity. Fix now before it impacts your customers!”

6. Building your customer database

“For the chance to win a $1,000 shopping spree, join [COMPANY]’S SMS club! Text [KEYWORD] to [MOBILE NUMBER] to join.”

7. Stock Availability

“Your [PRODUCT] is now in-store, ready for pick-up. Call [NUMBER] for customer care. [COMPANY NAME]”

Whilst the above list gives you some things to consider, it is not an exhaustive list by any means. An increasing number of retailers are adopting Mobile Marketing, and Text Marketing as an integral part of their overall communications strategy; however, as per the above, there are also a myriad of other ways you can leverage the simplicity and effectiveness of SMS messaging.

If you would like any advice on SMS Marketing, or other ideas on how to leverage the power of SMS in your retail environment, contact Salmat’s SMS service today and call us on 1300 725 628. 

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About the author
Wasif Kasim
Campaign Manager - Digital

Wasif Kasim is the Campaign Manager - Digital for Salmat with over 8 years of experience across Fortune 500, consulting & start-up organisations. Wasif is passionate about inbound marketing, content marketing, and all things digital. He specialises in growing marketing driven leads, conversion optimisation, sales and ultimately business results.

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