Google’s Gmail Tabs: What It Means For Your Mailings

by Denise Tung
22 August 2013

The essence of this post is extracted from Justin Williams, a Digital Marketing strategist at our partner firm, Strongview.

The recent rollout of default tabs in Gmail inboxes has caused some concern and a flurry of industry activity, all aimed at understanding the impact on email performance. We have yet to notice any significant effect to key metrics but are advising adopting a very basic yet extremely effective two-step approach.

If everything looks the same, stay vigilant. It may take a few weeks for trends to appear with this segment, and new Gmail subscribers should be considered carefully as they enter.

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