Ultimately, while there isn’t a perfect structure for every site it makes sense to carefully think through how products are grouped together and to validate your decisions with keyword research (preferably gleaned from paid search data).
4. Publish unique and (preferably) great content
Publishing unique or “semi” unique content is critical to achieve enduring page one rankings. Whilst the mantra of “content is king” has been drummed into us by Google since they started publishing and policing the SERPs, the importance of content cannot be understated for eCommerce sites.
Areas where eCommerce sites can come un-stuck with content include: