Remember, people will be using their smartphone or tablet to scan the QR code, so it’s essential the destination is mobile friendly.
SMS is an effective way to get on-the-go feedback from customers, while providing them with something tangible in return. For example, if you send out two new flavours of tea, ask recipients to text in their favourite flavour. Or you can ask them to rank it from 1 to 5, based on how likely they are to purchase it. As a reward, you can reply with a time-sensitive discount code.
What makes SMS feedback so valuable is that it is instant. So if your product or service is experienced out of the home, you don’t have to wait until they return home to receive feedback; it can be gathered immediately, on the spot. This improves the quality of the feedback.
Add a USB web key
Attaching a USB web-key to your sample is a great way to involve people even deeper into the sampling experience. There are lots of advantages to a USB web key. Firstly, the web-key eliminates the need for consumers to type in the URL, so there is one less barrier to gathering feedback. It also gives recipients something they can keep and use, meaning your brand is in their hands for longer than the duration of the campaign.
As with the landing page, this is a great opportunity to educate your target audience about your brand and products, and increase the chances of conversion. Pre-load the USB key with content, such as videos, how-to guides and more, or direct them to a landing page with personalised content.
Create a clear call-to-action
Whichever method you choose, the key to success comes down to having a strong and clear call-to-action. Tell the recipient exactly what they should do next and why.
Make them an offer they can’t refuse
Remember, the recipients are taking time out of their day to provide you feedback, so be sure to always give them something in return, whether that’s an exclusive offer, content or something else.
The worse thing you can do is let an error in the QR code or web-key ruin the experience you have so carefully curated. Test everything, and test it again, to ensure you give your target audience a seamless experience from start to finish.
Find out more about how we can help you reach more customers and increase conversions or call us on 1300 725 628.