The new Australian Privacy Legislation is due to go live on 12th March 2014. New data protection laws to be introduced restrict how Australian businesses collect, store and use data. The key changes include:
Failure to comply could result in fines from the Australian Privacy Commissioner of $1.7m for each contravention.
Salmat Digital's team of marketing experts will be helping clients become compliant on a range of digital based communications. This may include:
Any digital communications that are sent or presented by a business will need to be reviewed.
More details on the changes can be found on the Australian Government website Privacy law reform website.
At the request of our clients, Salmat will conduct a Privacy reform health check of all digital marketing communications and provide a comprehensive compliance report with recommendations detailing how you can become compliant when the online privacy laws commence.
Customer Profile Refresh
Salmat help you create and manage a once-off email broadcast to your marketing database with a call to action to 'update your profile;' includes template creation, any inclusions of dynamic content (if segmentation of base is available) and delivery of your mailing, with the inclusion of a mailing summary report. Pricing will be dependent on how you are currently setup.
Conduct a Compliance Assessment today!
To learn more about Salmat's marketing services, call us today on 1300 725 628.
Terms and conditions
Limitations apply to the compliance assessment and is available to Australian businesses only. Bookings must be made via the Account Representative or the - Web form. Salmat's assessment acts as a guide to become compliant and is not legal advice. This document is not intended to be a definitive or exhaustive review of all Australian Privacy Principles requirements, but merely a process that explores possible areas for improvement. Clients are encouraged to seek advice on their APP compliance framework. Salmat cannot be held liable for any claim, damage or demand resulting from this offer. Assessments will be scheduled based on the availability of Salmat Digital resources. We will notify you on approximate turnaround times once the assessment is booked in. The assessments are done at Company’s absolute discretion. Salmat reserves the right to modify, suspend, terminate or cancel the services as appropriate.