8 sensational ways to rank higher in Google

by Marc Kaslack
09 November 2018

Ranking high in Google search is still one of the best ways to attract unpaid traffic to your website.

According to Moz the google algorithm gets updated around 500-600 times per year and there are more than 200 well-known ranking factors that can influence your business’s ranking position.

Below are a few of my favourite SEO techniques that will help your website rank higher.

1. Use relevant keywords

Using relevant keywords on your target page is a key requirement in order to rank higher in Google. Use your selected keywords and phrases in a natural way throughout your content. Try to find out what people are searching for within your industry and optimise your website with these keywords. Make sure that you also use so called long-tail keywords. The advantage of long-tail keywords is that the searcher already knows more specifically what he/she is searching for. Instead of just searching for “swimming pools”, which is a pretty broad search query, you could find out if there are people searching for “cheap swimming pools in Sydney” instead. With that key information you can create a landing page around this specific search query. It is also important that the keyword appears in your titles, headings (H1 and H2 tags) URL and meta descriptions.

2. Create high-quality content

Content is King! Google loves to see new content that helps solve users search queries. Creating high quality content is one of the best techniques to optimise your website for search results. It is important to provide meaningful content people are actually searching for. . Search engines will pay more attention to your website and crawl your website more often the more frequent you upload new content. In order to help search engines to better understand your content you can use semantic or structural markups.

Updating your page with high quality and relevant content on a regular basis is important in order to catch traffic that is still on top of the sales funnel and requires more information before a purchasing decision can be made. Some of our clients ask us what’s the purpose of having a blog on their website. Imagine you are walking down the street and there are two shoe shops. One is desperately screaming “buy my shoes” and the other one provides information about products, advantages etc. Which one appears to be more trustworthy?

3. Backlinking

Receiving backlinks is not an easy job. However, Google considers those pages with quality backlinks as trustworthy. The idea is that if relevant websites decide to link back to your page, your content must be valuable and trustworthy. Hence this is a strong ranking signal for Google. However, pay attention that the domains that are linking back to your website are well respected. Make sure your backlinks are relevant to your business, come from a strong domain and not a spam website and.

4. Quality internal links

Internal links are links on your website that connect your pages with each other. Google uses links in order to find out what kind of content on your website has the highest value. The easiest rule to remember is the following: The more internal links point to a certain page, the more important is that particular page. Typically most of internal links point to the homepage. Things that also play an important role when creating internal links is the anchor text or the location of the link on your website. Links located in the header tend to be clicked more than links located in the footer. That plays an important role regarding crawl depth also!

5. Website design

The architecture of your website requires easy navigation for search engine crawlers. Having headers and sub-headers is easier for search engine crawlers than flash images. In addition  your website should have a logical order, starting with the homepage, followed by top-level category pages, followed by more specific detailed product pages. This logical order makes it easy for users to navigate through your website and for search engines to crawl through them effectively.  Beside these factors, Google also considers user satisfaction on your website measured in various KPI’s like time spent on the website, bounce rate, pages per session etc. If you are using Google Chrome as your browser, Google is even considering the direct traffic to your website as a ranking signal. If a high percentage of your traffic is direct traffic that stands for a strong brand of your website which in turn helps your domain authority. Google picks up all these signals and ranks your content accordingly.

6. Improving website Speed

The year 1995 is long gone! People want fast sites in 2018 especially as more and more online traffic comes from mobile devices. That’s why both Google and Bing use page loading speed as a ranking factor. Google takes it even one step further and introduced a “mobile first” index in 2018. Research has shown that a 2 seconds delay in load time during a transaction results in an abandonment rates of up to 87% (source: https://www.hobo-web.co.uk). Every second counts! The average user is impatient for a site to load. Take care that images are not too large, apply techniques like lazy load and check if your website uses render blocking resources. Use Google PageSpeed Insights to check if your website is fast enough on desktop and mobile.

7. Guest blogging

Another way to improve your SEO is by getting in touch with bloggers from social media platforms like Instagram or Facebook. It is a great way for networking and getting your products or services in front of a new audience. Furthermore, it gives your website new “link juice” and new traffic sources which Google will certainly pick up when they analyse your traffic drivers in Google Analytics.

8. Technical SEO

Technical SEO touches all the key aspects that are not visible for the user. However, these key aspects are picked up by search engines to analyse your website and finally rank your pages. We are talking about your website’s source code. In order to analyse the condition of your current website an audit has to be run which can include a list of up to 50 issues that need to be fixed before a better ranking in Google can be achieved. The list could include things like:

  • hreflang tags
  • Image alt text
  • 404 errors
  • correct set up of URLs
  • canonical tags
  • correct setup of sitemap and robots.txt file
  • does the website run on https etc.

Depending on the current state of your website, the list can potentially be long ranging from highly critical issues to minor issues.


SEO is a complex subject and is influenced by many different factors. Paying too much attention to one aspect and neglecting others will not deliver a successful SEO strategy and will subsequently fail to deliver more organic traffic. The above outlined ideas only constitute a few ways to rank higher in Google. 

For more information on how you can improve your SEO rankings call 1300 725 628.

About the author
Marc Kaslack

Marc has 5 years experience working in the eCommerce space in Australia and overseas, focusing on conversion rate improvement projects, guiding SEO strategies and eCommerce campaigns for B2C organisations. He is currently Salmat's SEO Account Manager and strategy lead for all customer facing Search Engine Optimisation initiatives.