New Layout of Google's Search Results

by Lena Swoboda
28 May 2019
New Layut of Google's Search Results
Google confirmed last week they have been making some significant changes to how they show search results on mobile devices.

In search ads, in order to increase focus on the advertiser’s brand, the URL of the advertiser has moved from below the headline to the above the headline (shown above).

Organic search results are also now showing their brand icon within the result (Favicon) (shown below).

In order to have your favicon shown, you must fulfill certain guidelines, such as the size and content guidelines.

These changes will highlight and help users to better understand where the search results and information provided is coming from. This might seem like a small change but this shift in user attention will have an impact on user behavior which advertisers and site owners will have to react to.

Having a more visual element added to your search results is a great way for you to showcase your branding and stand out from the competition. Looking at certain industries where competition on brand keywords is high, such as retail, it gives brands an opportunity to stand out against their competition.

Something else that will need to be considered in building out your future search strategy is that strong brands will have an even bigger advantage, standing out against their competition, but smaller brands will have the opportunity to strengthen their brand also.

According to Google this new design has been rolled out on mobile first. This means it’s worth keeping an eye out for further changes and the potential rollouts to other devices.

About the author
Lena Swoboda
Digital Strategy Lead - Paid Media

With more than eight years experience in digital performance marketing, Lena is head of Salmat's paid media and SEM teams. She is passionate about delivering measurable results for our our clients by generating meaningful and valuable customer journeys for users. With her broad experience in end-to-end marketing strategy she runs branding, lead generation and commerce campaigns for mid-tier and enterprise B2B and B2C organisations.

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