You don’t need to be an origami expert to work out the best fold for your letterbox flyer. Here, we demystify the menu of folds so you can choose the right format to win over your audience.
Planning a letterbox campaign? Your number one priority is to make your flyer stand out and grab attention. That’s where the format comes in. Just by choosing the right fold, you can make your reader look at your flyer for a few seconds longer. And those few seconds could be the ones that count.
But with so many folds to choose from, how can you be sure you have the right one?
Our foolproof guide to folds has got you covered:
Unless you’re sending a postcard, it doesn’t get much simpler than the Half-Fold Flyer. The paper is folded right down the middle to create four panels. Use the front and back pages to grab attention, while the inner pages can hold detailed content.
Also known as the zigzag, the Z-Fold is a creative way of displaying step-by-step information. The paper is folded in alternating directions, so it looks like the letter Z from above. There’s lots of real estate for content that can be hidden when folded.
The classic Roll Fold makes a great first impression. The flyer is made up of four panels – each slightly longer than the one before, so it rolls up into one compact flyer. As the reader unfolds the paper, the message is revealed. Crisp images and bold headlines will ensure your content has simplicity and style.
If you want a big reveal, the Accordion Fold is for you. It folds down small so, when opened, lots of information is revealed in a way that makes a big impact. This design is popular for brochures as it offers brilliant flexibility for content and imagery.
Double Parallel Fold
This four-panel design gives you eight pages front and back. With a Double Parallel flyer, the paper is folded in half and then half again, so the folds are parallel to each other. The result is a narrow, but highly versatile flyer with a real WOW factor.
At first glance, the French Fold brochure appears the size of a small booklet. But it unfolds to the size of a poster, providing plenty of space for graphics and content. If you’re after big visual impact, this is the fold for you.
3-Panel Gate Fold
The popular Gate Fold creates six panels – three on each side. As the reader opens the gates, more content is exposed. Use this to conjure a sense of anticipation, with the big reveal when the gates are opened. It’s also an effective way to display lots of information in bite-sized chunks.
Double Gate Fold
Also known as the bi-fold, the Double Gate Fold is great for explaining in-depth information. The reader sees each panel revealed in order, so you can take them through your content step by step.
Get inspired with folds
With endless possibilities for folding, the format of your letterbox flyer is only limited by your imagination. Think about the content you need to communicate and use the above guide to work out which format will deliver the best results. Need help deciding? Talk to our experts!