While there will always be a place for direct mail, there are many benefits to introducing digital catalogues to your business’s online marketing strategy. More than 2 million people read at least one digital catalogue a month, and 62% of them read at least one a week,according to Salmat’s research.
Here we take a look at what digital catalogues offer marketers in support of printed catalogues.
1. Digital catalogues can be updated in real-time and offer many ways to promote your products
Digital catalogues offer more ways to showcase your products. Digital catalogues have the capacity to host multiple high-quality images, videos and detailed product information. They can also be updated in real-time, which means consumers receive accurate and up-to-date information on products, pricing and availability.
2. Digital catalogues can help you reach a wider audience
According to the Deloitte 2015 Media Consumer Survey, 60% of Australian respondents ranked ‘using the internet for social or personal interests’ equal first to ‘watching television’ as their top entertainment activities. With the rise of mobile and more Australians using the internet as both a source of entertainment and information, digital catalogues can be read by anyone in anyplace to help your business reach a wider audience. The ability to share digital catalogues through social media also helps to further their reach.
3. Digital catalogues are easy to distribute
Digital catalogues can be quickly and easily distributed across a range of digital channels. For example, it can be hosted on your website, promoted through e-newsletters, posted on catalogue aggregation sites (e.g. Lasoo) and linked to social media.
4. Digital catalogues drive immediate online – and in-store –purchases
Digital catalogues can feature ‘Buy Now’ buttons, converting to immediate online purchases. Salmat’s research found that seven out of 10 readers make a purchase as a result of reading a digital catalogue, and some 60% of consumers who said they were ‘just browsing’ a digital catalogue ended up making a purchase. Of the consumers who made a purchase after looking at a digital catalogue, 29% shopped online and 71% made the purchase in-store.
5. Engagement of digital catalogues can be tracked
From how many people have viewed and shared your digital catalogue to identifying the most popular categories and bestselling products, one of the biggest advantages of digital catalogues is that engagement can be tracked and measured. These metrics offer useful insights into engagement and can help marketers refine their print and digital marketing campaigns. The insights gained can also benefit your in-store stock, giving you more data to gauge what products are performing well or sparking customer interest.
Digital catalogues offer consumers a convenient way to browse and purchase from catalogues online, while offering businesses a proven way to help drive sales and ROI on their digital marketing campaigns.
Learn more about digital catalogues and call us on 1300 725 628.