Salmat is a proud Privacy Awareness Week partner. Privacy Awareness Week is held every year to promote awareness of privacy issues and the importance of the protection of personal information.
Privacy continues to be a hot issue for businesses, government agencies and the public. Salmat understands the importance of the discreet and confidential handling of customers’ personal information and has shown our commitment by sponsoring Privacy Awareness Week.
New Australian privacy laws came into force on 12 March 2014. The changes include a new set of Australian Privacy Principles that regulate how personal information is handled (which includes a new privacy principle specifically dealing with direct marketing). The new privacy laws also contain new enforcement powers for the Office of the Australian Information Commissioner (or OAIC), the federal Australian Government body responsible for privacy in Australia.
These were the most significant changes to privacy laws in over 25 years, affecting a large section of the community.
Consistent with our commitment to compliance and best practice in information handling we have also arranged for employees in key compliance roles to complete the ADMA Data Pass responsible data management training program.
Further information on the new privacy laws is available at www.oaic.gov.au. Privacy Awareness Week is held from 4–10 May 2014.
The featured infographic is courtesy of the Privacy Awareness website.
To learn more about how Salmat's marketing solutions can help your business, call us today on 1300 725 628.