The world is getting smarter. Smart watches. Smart cars. Smart kitchens. Smart dresses. (Yes, dresses). There’s never been a more important time for marketers to stay alert and ahead of the game.
In our free eBook, The Future of Digital Marketing, we reveal 13 digital trends no marketer can afford to ignore. (And no, smart dresses isn’t one of them.)
Here’s a glimpse at what makes our top three:
Digital influence: According to a recent Deloitte study, digital influenced $1.7 trillion worth of in-store sales in 2014 compared to just $0.33 trillion a couple of years ago. More and more consumers have already decided what to buy before they enter the store, and a staggering one-third of shoppers use digital while in the store.
Merging of marketing channels: Screens, channels and moments of truth are integrating to deliver one experience to consumers, wherever they are in the lifecycle. Now, brands need to focus on delivering truly integrated strategies.
Experience-driven commerce: The new customer journey provides people with personalised, immersive experiences across any channel, any time. This might be beacons placed strategically to communicate with a branded app on a smartphone. So when they enter the store, the shopper receives personalised offers based on what their previous actions online.
Don’t be left behind. Download your free eBook to discover all 13 trends for digital marketing and start acting now.
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