Excite and inspire your customers with engaging promotions and competitions. As Australia’s leading provider of promotion and competition services, Salmat will make sure you leave a lasting impression online and offline.

Harness the power of promotions and competitions

Generate cost-effective, engaging opportunities to connect with your customers at every stage of the lifecycle. Promotions and competitions are an incredibly powerful tool for customer acquisition and activation. And Salmat Digital can help you unlock this power.


  • Build brand awareness
  • Fast-track database acquisition
  • Increase conversion rates and generate sales
  • Improve advocacy and referrals
  • Grow customer loyalty programs
  • Drive online traffic and social engagement

Complete campaign management

Whether you want to increase web traffic, grow subscriptions, generate sales or build loyalty, it pays to work with the experts. Salmat builds hundreds of digital promotions and competitions each year for Australia and New Zealand’s most recognised brands. Whatever your goals, we can help you achieve them.

What we can do:

  • Full promotional campaign management
  • Select the right prize, mechanic and channel mix to reach your target audience and goals
  • Develop compelling promotional concepts and creative design
  • Build and manage multi-channel mechanics
  • Planning and logistics, including permit applications and terms and conditions
  • Recommendations based on best practice and market trends
  • Develop and host complex integrated solutions
  • Manage all prize sourcing and fulfilment
  • Deliver post-campaign insights and analysis
  • Recommendations to inform future campaigns

Maximum engagement

Generate maximum reach and response on whatever digital channels your audience is using, Salmat Digital can work with you to identify the best integrated solution.


We design, build and host your promotional microsite, optimise for mobile, and collect and validate consumer data. We can incorporate games, quizzes and a range of rich interactivity to support consumer engagement with your brand.


From simple mobile-optimised web promotions to more sophisticated campaigns developed and hosted specifically for mobile and in-app, we can drive deeper interaction and capture more valuable consumer data.

Social Media

We can provide social media concepts and creative design, app development and end-to-end promotion execution and management. We’ll help you select the perfect social media mix for your audience and campaign objectives, and integrate your promotion across multiple platforms – such as Instagram and Twitter, for brand and user generated content, through to richer and more compelling Facebook apps.


Use SMS as a direct response mechanic for consumers to readily engage with your promotion anywhere, any time. We can manage single and repeat entry, instant win and opt-in for data acquisition. Let our experts validate data for reporting and insights (barcode, unique code, postcode, etc.) and design impactful reply messages to drive the entrant to the next phase of the extended customer journey.


Use this popular direct response mechanism and collect consumer responses via a 190 number with pre-recorded script. Perfect for ring 'n' win, instant win, and game of skill, with additional data capture via the keypad (including active opt-in).

Trade promotions and competition permits

Don’t let your campaign fall down at the first hurdle. As one of the highest permit applicants in Australia, we make sure every promotion and competition ticks all the right boxes:

  • Draft comprehensive, legally compliant terms and conditions
  • Manage the application
  • Liaise with each state authority to get approval

The bigger picture

Whichever stage of the customer life-cycle your campaign is designed for, don’t let your customer engagement stop there.

At Salmat, we consider the bigger picture: how to use each promotion to take the consumer on an extended journey with your brand. That’s how we can deliver results that continue long after the campaign has ended.

Get in touch with Salmat

Ready to seize the potential of every customer interaction? Send us a message and let us show you how.