Search Engine Optimisation (SEO) and Paid Search campaign management services
Salmat delivers SEO (Search Engine Optimisation) and Paid Search management services (PPC, CPM, CPA) that yield transparent and profitable returns for our clients. Our search marketing services enable clients to precisely target customers looking for specific products and services with the right message at the right time.
Paid Search (PPC)
The Salmat search team has a background in driving conversions to e-commerce and multi-channel retailers, leads and phone calls to B2b and B2c businesses and highly qualified traffic to online publishers.
Key Paid Search services include:
- Tailored Campaign Builds
- Campaign Execution (Google, Yahoo / Bing, Adlux, Facebook, Linkedin)
- Display campaigns (contextual, site targeted and re-targeting)
- Campaign tracking (implementation, verification, troubleshooting and alternate attribution models)
- Campaign automation; leveraging Kenshoo's enterprise digital marketing technology
- Reporting and analysis
- Conversion consulting
Search Engine Optimisation (SEO)
SEO is all about increasing a website’s visibility in the unpaid (organic) search engine results. The Salmat SEO team has an enviable track record in helping our clients achieve and maintain page 1 rankings for highly competitive and profitable keywords.
Salmat offer bespoke SEO consulting services which help clients realise their SEO goals and include:
- On-page and off-page benchmarking and competitive analysis
- Keyword and industry research
- Site, functional spec, wireframe and design audits and recommendations
- SEO training to internal and external stakeholders
- Content development (text, video, infographics, viral content)
- Diversified link building campaigns
- Optimisation for universal results including maps, video, images and news
- Local Search Optimisation
- Tracking reporting and analysis
Get in touch to find out more about how the Salmat can improve the results delivered from your search investment.
By Daniel Benton General Manager Search - Salmat Digital
Daniel heads up the search team within Salmat Digital.Daniel specialises in helping Salmat Digitals client base grow sustainable and profitable revenue streams via integrated SEO, PPC, e-commerce and performance media strategies.
You can (occasionally) find Daniel on Google + and Linkedin.