Optimise, automate and target impactful marketing messages to your customers

Email is proven to be the most effective channel for customer engagement, averaging $40 on ROI for every dollar spent and 5% on click through rates. Customers also prefer to receive marketing messages via email over other marketing channels.

Yet simply sending a generic email message is not enough. Messages must be tailored and presented in an optimal fashion to your target audience. What makes an effective email campaign is one that compels your customer to take immediate action: this might be to click on a link or to share an email to family and friends.
At Salmat Digital we step into your shoes and drive creative thinking into your campaigns so that the best ROI is achieved from your marketing efforts.

Best in breed digital marketing platform

Our digital marketing partners, Aprimo and Strongmail, offer best in breed features that help you get the most out of your marketing investment. These platforms offer:

  • Support for batch (once off), recurring and highly targeted emails
  • A lifecycle marketing function that lets you strategically architect and automate common marketing programs such as Welcome and Abandon Carts based on a set of predefined triggers
  • Behavioural based targeting to help match the most relevant marketing message to the right audience based on actions made on previous messages
  • A/B testing and winner send capability to test and select subject and message alternatives as based on opens and/or clicks metrics
  • Insightful reporting on engagement scores, conversion rates and deliverability statistics

Extend your business with our digital marketing experts

Drawing from 14 years in experience with running over 1 million campaigns, our team of digital marketing experts offer strategic advice, creative services and delivery support to over 150 clients.
We create engaging tactics across acquisition and retention streams that help marketing professionals exceed targets. Your business will benefit from our benchmark practices in responsive design, dynamic content and marketing program development.

Flexible Service options

If you are strapped for time, Salmat can help you fast-track your marketing campaigns with our fully managed offering, Influence PLUS. We manage your marketing campaigns end to end, freeing up your time for more critical tasks such as marketing strategy and planning.
For businesses who have their own marketing operations teams, our Influence package is perfect for you. Schedule your own campaigns, approve email templates prior to delivery and send basic email campaigns directly using our digital marketing platform.

Contact us for more information about Salmat's email marketing solutions.

Solution Wishlist

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Add the Salmat products or solutions to your wishlist, to enable a better return on your customer communications.

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