Online Retailer 2010 – Retail mobile applications

Aug 29, 2010

There is no doubt that Australian’s love their smart-phones. This Christmas Google predicts that approximately one quarter of all Australian retail searches online will be performed on a mobile device. With constraints like screen size, loading times and limited multimedia capability however, how can retailers take advantage of the somewhat limited, but increasingly important, mobile landscape?

Salmat National Sales Manager Sean McDonell and Customer Insights and Search Manager Damien Donnelly put Australia’s retail mobile device applications to the test at this year’s Online Retailer. In their presentation 'Killer Retail Apps', Sean and Damien discuss what opportunities exist for retailers looking to extend their brand into mobile applications, what makes a great application, and what type of application will add significant value to the customer experience.

In the first video, Sean and Damien talk about:

- Not underestimating the potential - consider building for mobile first
- Consumer demand for retail applications
- Applications that add value

Watch video 1

In the second video, Sean and Damien talk about:

- Attracting return application use/visits
- The 'social' considerations for mobile applications
- Utilising the capabilities of the device - i.e. GPS, camera, device identification
- Key ingredients to application success

Watch video 2

If you have any questions regarding this presentation or would like help with your mobile application strategy or build, please contact Sean McDonell.

Sean.McDonell@salmat.com.au

(03) 9265 3000