Online Retailer 2010 – Multichannel 2.0
Aug 29, 2010
The future is bright for retailers implementing cross-channel marketing strategies. A recent study by the Australian Centre for Retail Studies illustrated the Australian Consumers appetite for cross-channel communications is growing exponentially, as are customers expectations. Retailers that successfully deliver on the customers’ expectations by delivering communications in precisely the way the consumer wants, are engaging their customers and building successful brand extensions. The difficulty is remaining platform agnostic and fully-integrated as the number of channels available to consumers increases further.
Salmat partner with many of Australia’s leading organisations to plan, deliver and refine effective cross-channel marketing strategies. This year, the Online Retailer team invited Salmat to talk about Multichannel 2.0. With first-hand experience working with many of Australia’s leading multichannel retailers, Salmat’s Executive General Manager of Sales, Ian Jones, spoke about how the multichannel environment has changed the retail equation forever. Ian also explores how the evolution of online retailing has facilitated the transition from multichannel 1.0 to 2.0, and steps through the considerations too-often overlooked by retailers ‘turning-on’ multichannel strategies.
In the first video, Ian talks about:
- How the retail equation has changed
- Multichannel 1.0 vs 2.0 – from multi to cross channel
- The customer is in control
Watch video 1
In the second video, Ian talks about:
- The size of the multichannel prize
- Reducing the friction; convenience, transparency & content
Watch video 2
In the final video, Ian talks about:
- Reducing the friction; availability, simplicity, consistency & omnipresence
- What's next for multichannel 2.0?
Watch video 3
If you have any questions regarding this presentation or would like help with your multichannel marketing strategy or implementation please contact Ian Jones.
Ian.Jones@salmat.com.au
(02) 9928 6500