Online Retailer 2010 – Email marketing

Aug 27, 2010

Salmat facilitates digital marketing for Target Australia, Woolworths Everyday Rewards, Virgin Velocity Rewards and many other leading Australian organisations. Salmat partners with businesses that endeavour to deliver the most effective cross-channel marketing across ‘traditional’, ‘digital’ and emerging ‘interactive’ channels. 

This year, Online Retailer invited Salmat to talk about email marketing at the conference. Salmat Interactive General Manager, David Blakers, first stepped through the basics of email and segmentation, and also delved into some more advanced email marketing techniques – demonstrating the true power of clever segmentation. Target Australia’s Digital Communications and Research Manager, Shannon Curtis, also offered some interesting insights into Target’s email marketing program and how they’re now using advanced segmentation techniques to deliver more relevant communications that are both demographically and behaviourally targeted.

In the first video, David from Salmat talks about:

- Email marketing today, and tomorrow
- Why bother with email segmentation?
- How to start segmenting the email database

Watch video 1

In the second video, Shannon from Target talks about:

- Aligning digital marketing strategies with business objectives
- Listening and learning to your customers preferences
- Honest and transparent communication protocols
- Extending reach beyond the inbox

Watch video 2

In the final video, David and Shannon talk about:

- Email segmentation results and outcomes
- Testing and learning
- Managing internal expectations
- Continual learning, continual improvement

Watch video 3

If you have any questions regarding this presentation or would like help with your digital marketing program please contact David Blakers.

David.Blakers@salmat.com.au

(02) 9928 6500