ACRS Consumer Trends Report 2010

Jul 19, 2010

Research fellows Dr Sean Sands and Carla Ferraro from the Australian Centre for Retail Studies (ACRS) presented the findings of their 2010 Consumer Trends Report on multichannel retail at a Salmat Seminar in June this year. Their research brings to light some of the opportunities that exist for Australian retailers taking the plunge into the world of multichannel marketing and details a number of best-practise multichannel campaigns from both Australian and abroad. 

To watch video's of the presentation, simply click "Watch the video" and wait a few moments for that video to load.

To download the presentation slides, click here.

	Ben Jones, GM Salmat NSW: An overview of the research presentation and introductions of our guests, Sean and Carla	Watch the video
	Dr Sean Sands, ACRS: The function and deliverables of the ACRS in the context of Monash University	Watch the video
	Dr Sean Sands, ACRS: What is multi-channel and why should we care? And what are the consumer behaviours that characterise this new environment?	Watch the video
	Dr Sean Sands, ACRS: The secret relationship between online & in-store spend. Many people have their in-store behaviours impacted by their on-llne experience pre-purchase. Most retailers don't get it!	Watch the video
	Dr Sean Sands, ACRS: Online retail is much more than just another outlet. Used well it can be a low-cost way to build better relationships with consumers, and drive sales.	Watch the video
	Dr Sean Sands, ACRS: In a world where customers demand better service, deeper product insights, and greater engagement, many retailers are increasing sales, and cutting costs with a version of on-line - now in-store as well.	Watch the video
	Dr Sean Sands, ACRS: Where are consumers heading now with their media consumption and retail expectations? Where, and how fast, is consumer mobile behaviour growing?	Watch the video
	Dr Sean Sands, ACRS: What is Multichannel and why should we care? What are the consumer behaviours that characterise this new environment?	Watch the video
	Carla Ferraro, ACRS: Digital Consumers use digital media to be better connected. It is all about community. Retailers stay disconnected at their peril.	Watch the video
	Carla Ferraro, ACRS: The fastest growing body of online content is now generated by users, not companies. User experiences, good & bad, are shared quickly. Gain insight into how marketing can legitimately play a role.	Watch the video
	Carla Ferraro, ACRS: The shift from one-way mass media to two-way social media is catching many off guard. See examples of how peer referral is overwhelming old media.	Watch the video
	Carla Ferraro, ACRS: Why should I bother? Social media, blogs, online research is Generation X’s game right? Maybe not…	Watch the video
	Carla Ferraro, ACRS: Social Retailing is the ability of retailers to drive in store sales and/or online sales via social marketing. See examples of great use.	Watch the video
	Carla Ferraro, ACRS: What are the key implications for retail arising from the dramatic changes in buyer lifestyles, behaviours and expectations?	Watch the video