| 29/08/2010 |
Online Retailer 2010 – Multichannel 2.0
The future is bright for retailers implementing cross-channel marketing strategies. A recent study by the Australian Centre for Retail Studies illustrated the Australian Consumers appetite for cross-channel communications is growing exponentially, as are customers expectations. Retailers that successfully deliver on the customers’ expectations by delivering communications in precisely the way the consumer wants, are engaging their customers and building successful brand extensions. The difficulty is remaining platform agnostic and fully-integrated as the number of channels available to consumers increases further.Salmat partner with many of Australia’s leading organisations to plan, deliver and refine effective cross-channel marketing strategies. This year, the Online Retailer team invited Salmat to talk about Multichannel 2.0. With first-hand experience working with many of Australia’s leading multichannel retailers, Salmat’s Executive General Manager of Sales, Ian Jones, spoke about how the multichannel environment has changed the retail equation forever. Ian also explores how the evolution of online retailing has facilitated the transition from multichannel 1.0 to 2.0, and steps through the considerations too-often overlooked by retailers ‘turning-on’ multichannel strategies. |
| 29/08/2010 |
Online Retailer 2010 – Retail mobile applications
There is no doubt that Australian’s love their smart-phones. This Christmas Google predicts that approximately one quarter of all Australian retail searches online will be performed on a mobile device. With constraints like screen size, loading times and limited multimedia capability however, how can retailers take advantage of the somewhat limited, but increasingly important, mobile landscape? Salmat National Sales Manager Sean McDonell and Customer Insights and Search Manager Damien Donnelly put Australia’s retail mobile device applications to the test at this year’s Online Retailer. In their presentation 'Killer Retail Apps', Sean and Damien discuss what opportunities exist for retailers looking to extend their brand into mobile applications, what makes a great application, and what type of application will add significant value to the customer experience. |
| 27/08/2010 |
Online Retailer 2010 – Email marketing
Salmat facilitates digital marketing for Target Australia, Woolworths Everyday Rewards, Virgin Velocity Rewards and many other leading Australian organisations. Salmat partners with businesses that endeavour to deliver the most effective cross-channel marketing across ‘traditional’, ‘digital’ and emerging ‘interactive’ channels.
This year, Online Retailer invited Salmat to talk about email marketing at the conference. Salmat Interactive General Manager, David Blakers, first stepped through the basics of email and segmentation, and also delved into some more advanced email marketing techniques – demonstrating the true power of clever segmentation. Target Australia’s Digital Communications and Research Manager, Shannon Curtis, also offered some interesting insights into Target’s email marketing program and how they’re now using advanced segmentation techniques to deliver more relevant communications that are both demographically and behaviourally targeted. |
| 26/07/2010 |
Retail World 2010
Industry gatherings represent a fantastic opportunity for like-minded people facing similar challenges to come together to share ideas, knowledge and experience. One of the leading events on Australia's retail calender is Retail World. Hosted in Melbourne this year, Retail World 2010 saw representation from retail marketing, IT, security, operations, and merchandise functions.
Salmat was invited to talk about one of our specialties; "data driven marketing efficiency". We also took the opportunity to catch up with industry leaders from Google, SAS, ABC, BSR and Cumming Agency & Studios to talk about retail marketing. Click here for more information... |
| 19/07/2010 |
ACRS Consumer Trends Report 2010
Research fellows Dr Sean Sands and Carla Ferraro from the Australian Centre for Retail Studies (ACRS) presented the findings of their 2010 Consumer Trends Report on multichannel retail at a Salmat Seminar in June this year. Their research brings to light some of the opportunities that exist for Australian retailers taking the plunge into the world of multichannel marketing and details a number of best-practise multichannel campaigns from both Australian and abroad. |
| 16/04/2010 |
2010 What to expect in Australian Multichannel Retailing
I hope the holiday season is proving to be good for your business. Before we know it we will be in a new year - and a new decade. The start of the 10s. So what will happen next year in the Australian retail landscape?
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| 16/04/2010 |
Voice Automation for Human Capital and Human Resource Management
Speech recognition and speaker verification deliver customer value through improved convenience and ease of use. Speech can be utilised to support the Human Capital and Human Resources sector of a business. |
| 16/04/2010 |
Call Routing for Large Organisations
A large organisation's inbound call centre represents both a significant cost and business opportunity. An open dialogue call routing delivers greater benefits than human routing and touchtone menu systems focusing on a number of business drivers. |
| 16/04/2010 |
Achieving Payment Card Industry (PCI) Data Security Compliance for your Organisation
In September 2006, major global credit card companies initiated the Payment Security Industry Data Security Standards (PCI DSS) to ensure that merchants and organisations met their obligations to secure cardholder data. This whitepaper outlines best practice when handling sensitive customer data. |
| 16/04/2010 |
AML/CTF Laws with Voice Biometrics
In December 2006, the Australian Parliament passed the Anti-Money Laundering and Counter-Terrorism Financing Act to combat over $11 billion in money laundering and threats to national security. There are a number of obligations on businesses to provide transactional services. |