In 1979, entrepreneurs and good mates, Phil Salter and Peter Mattick saw a gap in the letterbox market and went for it.

Now, over 35 years later, their two-man enterprise has grown into a multi-platform, multi-country, ASX-listed organisation and Salmat has become one of the most successful communications businesses in Australia.

Pretty impressive, right?

Here’s a quick rundown of how it happened:

1979

Philip Salter and Peter Mattick see huge potential for direct marketing and customer communications in Australia, founding Salmat.

1980s

From small beginnings as a letterbox distribution network, the company quickly expands into a national operation and develops a laser printing and direct mailing business.

Mid 1990s

Salmat becomes the market leader in data management, document management, targeted distribution and response management. The company enters the telecommunications industry, setting up call centres for inbound and outbound telecommunications services.

1995

Salmat acquires Deltarg to offer letterbox delivery and customer targeting services to the New Zealand market.

1996

The company expands into Asia and commences operations in the Philippines, establishing a joint venture with Jardine Matheson, a Hong Kong listed conglomerate.

1999

The joint venture expands to Taiwan.

2000

Further joint venture expansion into Hong Kong.

2001

Joint venture with ePLDT begins new telecommunications services operations in the Philippines.

2002

Salmat Limited (ASX Code: SLM) is listed on the Australian Stock Exchange and acquires Jardine Matheson's interest in the Asian joint ventures.

2003

Acquisition of ePLDT's 51% holding in the Philippines operation.

2004

Salmat purchases SalesForce, one of Australia's largest call centre and customer sales providers.

2005

Acquisition of the NSW Government Printing Service.

2006

Salmat sells its Philippines contact centre business to ClientLogic Corporation and maintains a strategic alliance to offer services to the region. Dialect Interactive is purchased – a leading provider of SMS, IVR and web-hosted services – heralding the start of Salmat Digital. We also make a successful bid for VeCommerce, a specialist provider of voice recognition services (now Salmat Speech Solutions) and Aframe (which became Salmat Learning and Development), an online learning and training program service.

2007

Salmat launches Lasoo.com.au, an online catalogue and pre-shopping search engine, and merges its Business Process Outsourcing (BPO) operations with HPA, a key BPO service provider.

2010

Salmat acquires four digital agencies: BeInteractive, C4, MessageNet and Returnity. These now form Salmat Digital.

2012

Salmat divests its printing and scanning division to Fuji Xerox. This marks a new direction for the company, moving us away from our roots as a paper-based business.

2013

Salmat acquires two companies: Netstarter, a Magento development partner and full service ecommerce agency; and MicroSourcing International, a Philippines-based outsourced service provider.

2014

Salmat launches its new brand, with the tagline "Get closer to your customers".

2015

Multichannel marketing tool FUSE acquired by the business. The tool allows provides multi-site brands with a central portal to control marketing campaigns. AFrame is divested.

Today

Salmat employs more than 4,000 people, with operations in Australia, New Zealand and the Philippines.