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Background
Holmesglen is one of the largest T.A.F.E. colleges in Victoria, located at Chadstone and Glen Waverley in Melbourne.
Background
Holmesglen is one of the largest T.A.F.E. colleges in Victoria, located at Chadstone and Glen Waverley in Melbourne.
Challenges
  • Holmesglen Institute were looking at additional channels to increase enrolments.
Solutions
  • Salmat worked with Holmesglen to capture not only geo-targeted locations, but matched up client data to target those areas that had the highest percentage of conversions.
Outcome
An enrolment uplift of nearly 300% and $30,000 in attributable new business per day.

The Challenge

Holmesglen Institute were looking at additional channels to increase enrolments of both their industry/community short courses and accredited qualifications.

The channel needed to effectively target their primary target audience, be cost effective, be scalable and repeatable, and reach the goal of creating cut-through to their 18-39yo target audience.

two people reading a catalogue at the gym

The Solution

Salmat created a highly targeted Letterbox Media campaign for Holmesglen Institute.

Using our precise targeting capabilities, Salmat worked with Holmesglen to capture not only geo-targeted locations, but matched up client data to target those areas that had the highest percentage of conversions.

The campaign was distributed quarterly to over 150,000 homes.

The catalogue included digital CTAs like - social and web assets and QR integration.

The Outcome

Holmesglen measured an uplift of nearly 300%. In the weeks without Letterbox Media the call centre averaged 50 daily contacts, this shifted to 150 when distribution was arranged.

An additional 100 calls a day equates to an additional $30,000 in business for Holmesglen, far above their safeguarded Letterbox Media investment figures.

Holmesglen now roll out a quarterly dispatch with this uplift being matched throughout the campaign.