Direct Mail
Salmat has provided direct marketing services for more than 31 years. The Salmat offering provides a complete end-to-end solution that includes the formatting and fulfilment of outbound correspondence, the management of responses through a variety of inbound channels, and complete response data analytics.
Direct marketing campaigns typically operate in a less structured environment than essential mail. There is also a much shorter timeframe in which to develop each campaign from concept to final product. To respond to these needs, our production flows and account servicing for DM have been developed to be both responsive and flexible.
DM work is handled by a group of specialists who have the mindset and the tools to quickly and accurately turn DM work around. Their IT focus is on data cleansing, de-duping and enhancements to cater for situations where multiple mailing lists may need to be de-duped, corrected, Delivery Point Identifier (DPID) appended and enhanced with demographic data. In addition, high-end formatting tools such as XMPie can deliver highly personalised multimedia campaigns seamlessly, as well as produce very high quality full colour output.
DM can be integrated with Essential Mail using Salmat's Business Colour service and Transpromo experience and distributed using our multi-channel platform. Our DM operation works closely with the professional graphic designers of the Creative Services team. The Creative Services team works with clients to provide advice on layout and images to ensure that the best reproduction is achieved.
Enquire about our Direct Mail solutions